Crimson Dolphin
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Hi, I’m Alexander Kehl.
For the last 30 years, I’ve worn a lot of hats – consultant at Ernst & Young and PwC, founder of an edtech startup, and entrepreneur running my own advisory business.
But the common thread through it all?
Marketing. Online. Always.
No matter what I was building or who I was helping, I kept coming back to one thing: the power of online marketing to create real results. Especially email marketing. That’s where the magic happens—where relationships turn into revenue.
I started this blog to share the most valuable, real-world advice I’ve learned (and tested) about growing your list, writing emails that sell, and building smart funnels that work while you sleep.
Whether you’re launching your first side hustle, scaling a freelance business, or building a course empire—my goal is to help you master email marketing and turn it into your most powerful asset.
Thanks for stopping by. I’m glad you’re here.
Join my list for practical email strategies, AI-powered copy tips, and proven growth tools—straight to your inbox.
Email strategies that actually move the needle
Zero fluff. Just real tactics you can steal, swipe, and send today.
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Email Automation That Feels Personal
Automated emails shouldn’t feel robotic. The best ones feel like they were written just for you—because in a way, they were. Discover how to…
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Turn Unsubscribes into Opportunities
An unsubscribe isn’t the end of the road—it’s data. It’s feedback. We’ll teach you how to analyze unsubscribe reasons, set up exit surveys, and…
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A/B Testing in Email Marketing: Simple and Effective
A/B testing sounds technical, but it’s just structured curiosity. You ask: Which version performs better? We’ll show you how to test subject lines, send…
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Segmenting Your Email List for Better Conversions
A single list isn’t enough. If you’re not segmenting, you’re leaving money—and connection—on the table. Learn how to create segments based on behavior, interest,…
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How Often Should You Email Your List?
Some marketers email daily, others weekly, some once a month. So what’s the ‘right’ frequency? In this post, we break down audience expectations, unsubscribe…
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Why Your Welcome Sequence Matters More Than You Think
Your welcome sequence is your first impression on autopilot. Done right, it sets expectations, builds trust, and primes your audience for offers. We’ll walk…