A/B Testing in Email Marketing: Simple and Effective

A single list isn’t enough. If you’re not segmenting, you’re leaving money—and connection—on the table. Learn how to create segments based on behavior, interest, or demographics, and why even basic segmentation can double your ROI.

Your welcome sequence is your first impression on autopilot. Done right, it sets expectations, builds trust, and primes your audience for offers. We’ll walk you through building a simple 3-email sequence that introduces your brand and builds a relationship from day one.

Getting someone to open your email is half the battle. If your subject line doesn’t grab their attention, the rest doesn’t matter. This post dives into actionable tips for writing subject lines that spark curiosity, urgency, or connection—without sounding spammy.

Some marketers email daily, others weekly, some once a month. So what’s the ‘right’ frequency? In this post, we break down audience expectations, unsubscribe triggers, and how to find a cadence that keeps engagement high.

An unsubscribe isn’t the end of the road—it’s data. It’s feedback. We’ll teach you how to analyze unsubscribe reasons, set up exit surveys, and turn churn into insight for stronger future emails.