Subject lines are your first (and sometimes last) impression. Learn how to test, tweak, and optimize for higher open rates.
We also explore emotional triggers, power words, and common mistakes to avoid when crafting your next email.
Subject lines are your first (and sometimes last) impression. Learn how to test, tweak, and optimize for higher open rates.
We also explore emotional triggers, power words, and common mistakes to avoid when crafting your next email.
A single list isn’t enough. If you’re not segmenting, you’re leaving money—and connection—on the table. Learn how to create segments based on behavior, interest, or demographics, and why even basic segmentation can double your ROI.
Automated emails shouldn’t feel robotic. The best ones feel like they were written just for you—because in a way, they were. Discover how to combine personalization, timing, and tone to build automated flows that nurture leads and build trust at scale.
Getting someone to open your email is half the battle. If your subject line doesn’t grab their attention, the rest doesn’t matter. This post dives into actionable tips for writing subject lines that spark curiosity, urgency, or connection—without sounding spammy.
Form builders can generate and qualify your leads, grow your list, improve communication with your audience, protect you from spam, and even close your sale.
If you want to see all WordPress form plugins in one place, then you’ll LOVE this list.
I personally tested and reviewed 60+ WordPress form plugins. Free and paid, dedicated and built-in, advanced and simple.
And you can filter through the list to find the best form builder for your needs.
Check it out:
Some marketers email daily, others weekly, some once a month. So what’s the ‘right’ frequency? In this post, we break down audience expectations, unsubscribe triggers, and how to find a cadence that keeps engagement high.
A/B testing sounds technical, but it’s just structured curiosity. You ask: Which version performs better? We’ll show you how to test subject lines, send times, or CTA buttons—without overcomplicating your process.